Ideas

How do you get ideas to work? First, listen.  What is your audience listening to or talking about? Are you energized by something? Start there!
Next, brainstorm how you can take their ideas to the next level. This might require a little research, but it will be worth it.
Then, repackage it as their idea with a twist. Share it as an infographic, a manual, poster, PowerPoint or commercial. Own it!